Old media, apparently, can learn new media tricks. Not since 1960, when John F. Kennedy won in part because of the increasingly popular medium of television, has changing technology had such an impact on the political campaigns and the organizations covering them.
The use of new media in this presidential election is something that I've talked about in previous blog posts. There are many forms of media that have taken an increased role in 2008, and this article from The New York Times talks about that as well.
The author talks about three forms of media that are having a big role now that weren't big media in 2004. Facebook, YouTube, and Huffington Post have all been great disseminators of political news and discourse in 2008.
I find this interesting too:
“We’re constantly experimenting with videos,” said Joe Rospars, Mr. Obama’s new-media director. In fact, the most popular videos on BarackObama.com weren’t TV ads; they were biographical and Web-only spots.
I wish I was Barack Obama's new-media director. Oh well, there's always 2012.
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